What is the Purpose of Leadership, and How Can it Help Your Organisation? | Emeritus India

What is the Purpose of Leadership, and How Can it Help Your Organisation? | Emeritus India | Leadership | Emeritus

Leading a team toward success and achievement is not easy, especially if there is a lack of motivation and inspiration. Leaders face many challenges and difficulties in influencing and convincing their team to work hard to achieve the vision and mission of the organisation. It is not that leaders don’t implement any strategy or use motivational and inspirational words. It’s just that most times, one common thing is missing from their leadership strategies.
This missing object is what we call a purpose. Purpose and meaning are crucial in driving employees and teams toward success. Since purpose-driven leadership has created hype in the market, we have illustrated this concept further in the below section.

What is the Purpose of Leadership?

The first thing we will learn is what exactly is the purpose of leadership. According to the textbook term, the purpose is defined as the intersection of the impact you want to have on your employees and the source of the meaning of any particular subject. For example, let’s say you want to implement a massive change in your organisation, like remote work. People who usually consider their office their second home might not align with your idea and can offer resistance during its implementation.
This is where you need to provide them with a purpose. Going by the definition we explained above, your purpose will contain the true meaning of remote work or its benefits like spending more time with family, walking according to one’s convenience, and so on. It should also include the impact of remote work in the long term, like collaborating with employees from other countries or states, increasing the organisation’s overall productivity, meeting the organisation’s vision and mission with ease, and so on.

Why Should Organisations Harbor a Sense of Purpose?

Since we already know the purpose and its components, you should understand why an organisation should focus on driving purpose more than anything else. Since many employees fail to understand the true meaning of company policies, new strategies, leadership actions, and so on, organisations must focus more on raising awareness about purpose. In the below section, we have discussed some reasons why organisations should harbor a sense of purpose in their employees.

Offers Clarity of Strategies

One of the main reasons for implementing purpose-driven leadership in an organisation is to offer more clarity on different strategies. For instance, if you roll out a strategy to make virtual onboarding successful, you cannot expect every employee in the HR team to understand your goals and the impact you would like to see.
This is why you have to give them the purpose of virtual onboarding so they can understand your strategy’s true essence. Unless and until employees have clarity on different strategies implemented in our business, they cannot drive meaning from them and understand the overall impact expected.

Drive Motivation and Inspiration

It is not a hidden truth that purpose can inspire and motivate employees. Often there are times when employees feel frustrated and annoyed after encountering continuous failures despite giving their best. At this point, if you tell them to give it another try, you will face resistance from your employees.
Therefore, to convince and persuade them for the last try, you should give them a purpose, albeit a meaningful one. That will drive motivation and inspiration for your employees, convincing them to give their best last time.

Gives Employees a Meaning

Organisations need to implement purposeful leadership because it gives employees meaning. For some people, working long hours is not just because of earning more money or coming into the limelight. They genuinely care for the organisation and want to achieve long-term goals. But they can do so only when they have a meaning, one of the major components of a purpose.

Eases Transformation in Organisations

From the example we discussed above, it’s clear that you can face resistance from your employees while implementing our transformation in your organisation.
Not only can employees become overwhelmed with the changes, but they may also think about leaving your company because they don’t have any clarity about the need for transformation. So to ease the entire process, you need to provide your team with a purpose that explains the meaning of transformation and its impact on the future.

Helps in Building Bridges

Lastly, purpose helps build bridges between employees and the organisational heads. You can improve communication with your employees when you give them a purpose. Furthermore, you can motivate them and influence them to give 100% to meet the vision and mission without any hurdles or second thoughts.


In this article, we have explained the usefulness of driving purpose in your business or organisation. In addition, purpose can help improve leadership, greatly impact the employees, and motivate them to push further and fulfill their goals and objectives.

About the Author

Emeritus brings you the latest learning trends, in-demand skills, and research across the most sought-after professions. Discover the benefits of lifelong learning with us.
Read More About the Author

Learn more about building skills for the future. Sign up for our latest newsletter

Get insights from expert blogs, bite-sized videos, course updates & more with the Emeritus Newsletter.

Courses on Leadership Category

IND +918277998590
IND +918277998590