Video Marketing- A Complete Guide

Video Marketing- A Complete Guide | Digital Marketing | Emeritus

Experienced marketing and advertising professionals use video marketing as a tool, thus reaching mass audiences. Keeping your online audience absolutely engaged is easier than ever before now. According to the statistics, it is quite evident that nearly 36% of expert marketers use this innovative tool to boost their brand awareness.

In this article, you will be able to gain more knowledge about video marketing along with its benefits and methodology. Stay tuned till the end for more valuable insights.

Video Marketing- What Is It?

Video marketing is typically referred to as video content. Through these kinds of marketing tools, you will get the scope of promoting your service, brand, or product in the best possible manner. Thanks to these excellent tactics, encouraging website visits, email signups, social media engagement, and better customer service is as smooth as a cakewalk now.
When compared to written content, buyers and potential clients often prefer videos. It has evolved as an amazing marketing tool for both marketers and businesses. By using your video content in a proper way, you can now take a step toward connecting with your prospects and loyal customers. Check out the wide range of video marketing examples stated below in this article:

  • Demo videos
  • Brand videos
  • Event videos
  • Expert interviews
  • How-to videos
  • Educational videos
  • Explainer videos
  • Animated videos
  • Customer testimonial videos
  • Live videos
  • Virtual reality videos
  • Augmented reality videos
  • Personalized messages

Keep reading to broaden your knowledge about the mechanism of video marketing.

Video Marketing- How Does it Work?

The process of video marketing involves a lot of steps. Holding your patience and staying dedicated throughout the procedure is a must. Go through the pointers mentioned below in this article:

You Need to Determine Your Goals

You can’t delve deeper into video marketing in the initial stage. Instead, you need to pay attention to determine your goals. Take a moment and decide the exact goal that you are looking forward to achieving using this video content. Are you quite inclined toward drawing more sales or boosting your social media followers? Do you want to opt for mouth marketing or viral marketing?
Being absolutely explicit while identifying your goals is extremely crucial. There are different video content that typically supports different goals. If you want to boost your sales, all you need to do is focus on creating an explainer or demo video.
On the other hand, if you are willing to opt for viral marketing, you should take a step toward developing a social media campaign or witty ad. Apart from that, you need to dedicate your time to determining the method of measuring the ROI.

You Need to Plan the Video

After you are done setting a goal, the next step includes planning your videos. Check out the various factors that you need to determine here:

Target Audience

Who is the target audience? Well, these are the individuals for whom you are developing video content. They might be your prospective customers, existing clients, or any other people. Appropriate knowledge about your target audience will enable you to construct the video message.

Video Platform

Each and every type of video platform comes with different propositions. While some of the platforms, such as YouTube, are excellent for SEO or Search Engine Optimization, others will enable you to target a wide range of people on social forums. You might consider choosing one particular platform or several platforms, thus hosting and sharing your content.

Video Message

Video message speaks volumes about your brand, services, and products. It showcases everything that you want to communicate to your target audience.


The script of your video acts as an important base of your content. The failure or success of your video highly depends on the script.


It is an important factor that allows you to make decisions related to video marketing and development.

Video Type

You are already aware of the different kinds of video types by now. By determining the type, you will be able to develop, post, and market your video in the best possible manner. For instance, if you choose to create an explainer video, all you need to do is include animations, texts, and images in it. On the other hand, if you want to post a live video, you need to focus on shooting it properly from the very beginning.

Plan of Action

A solid plan of action helps you to simplify the process of execution and strategizing. It typically determines what steps should be taken at what time.

Creative Requirements

The creative requirements solely depend on the type of video content. You can take a step toward including location, permissions, costumes, digital assets, etc.

Other Requirements

There are various other requirements that have to be planned accordingly.
Let’s move on to the next point now.

Focus on Developing Your Video

In this stage, you, as a content creator, need to pay attention to the following things:

  • Shooting the video content
  • Adding background score
  • Incorporating Fix

Make Sure to Market the Video

Last but not least, you need to focus on marketing the video without leaving any room for mistakes. For example, if you are willing to upload your video content on YouTube, you must spend some time on SEO. Platforms such as Twitter and Instagram demand relevant hashtags.

Video Marketing- What Are the Benefits?

Read the plethora of benefits of video marketing stated right here:

  • Grow revenue
  • Influence purchasing decisions
  • Satisfy the needs and requirements of your customers
  • Rank higher in search engine
  • Boost traffic
  • Bump up conversions
  • Get more backlinks
  • Rack up shares

Courses from Emeritus

Do you want to gain video marketing training from experienced professionals? If yes, check out the official website of Emeritus now. Enroll in their courses, and you will be able to evolve as a slayer in the business world in no time.

Frequently Asked Questions:

What is the core objective of video marketing?

The core objective of video marketing typically revolves around building brand awareness.

Why is video marketing considered to be the future?

Video marketing enables customers to make better purchasing decisions. That’s why it is considered the future of content marketing.

Why is video marketing so important?

Video marketing is important because it allows enterprises to stay competitive in this highly volatile market.

What makes video marketing so popular?

Video marketing is popular because it typically impacts sales and ROI.

What should be the time period of a marketing video?

The marketing video should last for a maximum of two minutes.

About the Author

Manager, SEO Content
Rounak Sharma, a talented author with 4.5 years of experience, excels as an SEO content manager. Specializing in finance writing, she simplifies complex concepts and provides valuable insights on personal finance, investing, and budgeting. Expert in competitive analysis and keyword gap research, Rounak formulates content strategies for organic brand growth. When she is not crafting great content, Rounak can be found on the dance floor for some well-deserved partying.
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