In an SEM interview, you will be asked a variety of questions, ranging from “Tell me about yourself” to “What is the meaning of CTR”. Therefore, aspiring candidates must possess comprehensive knowledge of SEO and SEM techniques and have excellent communication skills to demonstrate their expertise in an interview.
Here’s a list of the top SEM interview questions and their answers.
Top SEM Interview Questions and How to Answer Them?
Below are the top five personality-based interview questions and how to answer them, followed by the top five job-specific or technical questions.
Tell us about yourself
‘Tell me about yourself’ is one of the most common interview questions. Through this question, the interviewer wishes to understand your professional journey, take note of your career milestones, and personality traits and determine if you can fit into the organisation.
Here’s how to answer this question:
I’m a self-starter with strong interpersonal skills. I work efficiently both as an individual contributor and along with a team. I seek new challenges and try to think out of the box while looking for creative solutions to a given problem.
Besides the details mentioned in my resume, I believe in solid professional values and an action-oriented plan to achieve long-term goals. I’m a quick learner, so I believe I can overcome mistakes faster than my peers.
Pro-tip: Before forming any answer, it is essential to understand why the interviewer is asking this question. For instance, this question (tell me about yourself) is a great starting point to break the ice between you and the interviewer. Additionally, the interviewer can understand details about your professional background, your career objectives, and knowledge about different types of digital marketing strategies, among other things. It also lets them analyse if you will be an excellent fit for their company.
Why are you interested in making a career in digital marketing?
While this question might seem simple to answer, it is not. Based on your answer, the interviewer will evaluate if you bring the right attitude towards making a career in digital marketing.
Therefore, you need to prepare a structure for this interview question that reassures the interviewer that you have chosen digital marketing for the right reason. These reasons must establish that you are fit for the field, adaptable to the work culture and ethics, and have the required personality traits.
What is a marketing trend or campaign you liked?
The primary purpose behind asking this question is to identify your skills and capabilities to create a successful brand strategy. The interviewer also tries to understand how well your taste aligns with that of the brand.
So, approach this question analytically. Talk about the digital marketing campaigns that influenced you the most and explain in detail the aspects of the campaign that changed your perspective.
List of other common SEM Interview Questions:
- What do you think of our recent marketing campaign?
- What motivates you?
- What are your strengths and weaknesses as an SEM professional?
- What are your hobbies and interests?
- What has been your most significant career achievement to date?
Here are common Technical SEM Interview Questions and How to answer them:
What is Google AdWords?
Google AdWords is a part of the pay-per-click or PPC advertising network that allows advertisers to place bids on keywords. This activity is supervised and carried out by an SEM specialist, who ensures that their ads are displayed on the first page of the search engine.
There are four types of Google ads: display, video, search, and app. And an aspiring SEM specialist must be well-versed in all these types.
This question is mostly asked to freshers to test their fundamental knowledge about common SEO and SEM concepts. Meanwhile, interviewers ask more complex questions to experienced SEM professionals.
Tell us about your last Google AdWords Campaign.
As you transition into a managerial position, you gain a better understanding of different SEM techniques. This question is mostly asked to experienced professionals to test their skills and knowledge about different SEM techniques.
So, answer this question descriptively. Simply put, take the interviewer through ‘your’ process of setting up an AdWords campaign.
Note: Wondering, why the interview will ask you questions regarding Google AdWords. The answer is almost obvious, most audiences search for products, advice, and services online. Therefore, businesses utilising Google to sell their product and services will benefit from it, and Google AdWords does that and more.
What is CTR, and How do you calculate it?
CTR or click-through rate is the percentage of impressions resulting from a click. For instance, if your PPC campaign has 1000 impressions and one click, the CTR will be 0.1%. CTR is calculated by counting how many times a person clicks on an ad or link before reaching the landing page or website.
CTR = Number of clicks
Number of impressions
Since CTR is an integral part of the PPC campaign, interviewers will ask this interview question almost to every aspirant. While answering this question, lay emphasis on how CTR affects the Ad rank and quality score of an ad.
How do you determine the best keywords for your business?
Here’s a step-by-step guide to determining the best keywords for businesses:
- Establish goals
- Discuss with stakeholders
- Examine the competitors
- Carry out a keyword search
- Pick topics and make sure they are relevant and aligned
- Track performance
Keywords decide the success or failure of a digital marketing campaign. Thus, choosing the right keyword for your business is imperative, and interviewers try to understand your process of a keyword search with this question. Additionally, they want to test your skills and knowledge on different back-end operations. So, keep these things while answering this question.
You can increase your knowledge about different back-end operations by pursuing an advanced online course that will educate you on new digital marketing trends and contemporary business practices, among others.
Emeritus India offers online digital marketing courses in association with prestigious institutes. These programmes are designed for fresh graduates and experienced professionals to learn digital marketing tools and techniques and how to apply them with a core knowledge of marketing management.
List of other SEM Technical Interview Questions:
- What is the role of SEM in integrated marketing strategy?
- Explain how a Google AdWords paid search campaign is organised
- What are the benefits and drawbacks of a PPC campaign?
- How will the Ad ranks impact CPC?
- What will you do if you see a weekly decline in your google rank?