Sales and Marketing Courses

Successful marketers understand the business’s market exhaustively, choose the customers discreetly, and deliver maximum value to the audience. These leading marketers also go on to boost profits by targeting the right segments, building high-value brands, and devising innovative marketing strategies with the support of digital technologies. If you also want to become an unconventional marketer, sign up for Emeritus India’s top-of-the-range online sales and marketing certification course today.

Sales and Marketing

₹3,375 crore

for Indian influencer marketing by 2026

75%

of brands to adopt influencer marketing in their strategy

30.3%

CAGR for India's digital marketing, reaching $55,372.78 by 2032

4x

growth in India's consumer market by 2030

Sales and Marketing CXO Courses

Sales and Marketing Certificate Courses

The Emeritus Impact

Emeritus Impact
.

Outcome-Based Learning

Courses are curated and designed to meet specific learning outcomes to boost career growth.

Develop Future-Ready Skills

Our programs help learners build skills they can apply immediately to their jobs. Nine out of ten Emeritus learners reported a positive impact on their careers.

Immersive Learning Experience

Instructor-led courses and cohort-based learning experiences provide one of the highest completion rates in the edtech industry, ie, over 80%.

Source: Emeritus Impact Survey, 2023

500K

Learners Globally

80+

Universities Worldwide

700+

Cutting-Edge Programs

Accelerate Your Career With Leading Sales and Marketing Programmes

Upskill now from the world's best universities

Guide to Sales and Marketing

Concepts: Sales and Marketing

Enhance your expertise in maintaining and improving customer relationships with our CRM courses. Emeritus collaborates with the best universities globally to provide comprehensive sales and marketing courses that cover CRM strategies, technologies, and analytics. Learn how to leverage CRM to increase customer satisfaction, loyalty, and business profitability.

Master the art of effective communication and reputation management with our sales and marketing courses. These courses, offered in partnership with world-renowned universities, focus on developing strategic PR skills, media relations, and crisis management. Elevate your brand’s public image and stakeholder relations through tailored strategies and insights.

Unleash your creative potential with our Advertising courses, designed to provide you with a deep understanding of advertising strategies, digital marketing, and brand communication. These courses, offered by Emeritus and top-tier universities, will empower you to create impactful advertising campaigns that captivate and engage your target audience with their cutting-edge sales and marketing courses.

FAQs on Sales and Marketing

Are there any payment plans available for the course?1

Yes, Emeritus offers installment-based payment plans, allowing learners to distribute the sales and marketing course fee over several months instead of making a one-time payment. This makes high-quality sales and marketing training accessible to a broader range of professionals.

Additionally, many companies support sales and marketing programmes as part of their employee development initiatives. Organizations may fully or partially sponsor employees’ enrollment in sales and marketing certificate programs, considering them valuable investments in workforce skill enhancement.

Do I need to be in a marketing or sales background to do sales and marketing courses?2

No, prior experience in sales or marketing is not necessary to enroll in sales and marketing courses. These courses are structured to accommodate learners from diverse professional backgrounds, including business development, entrepreneurship, customer relations, and even technical roles.

For individuals with little or no experience, sales and marketing courses for beginners provide foundational knowledge on topics such as consumer behavior, market segmentation, and digital sales strategies. On the other hand, professionals looking to refine their strategic and leadership skills can opt for sales and marketing courses for leaders, which focus on high-level decision-making, brand positioning, and sales management.

The best sales and marketing courses ensure that learners, regardless of their background, develop the skills required to drive revenue growth, optimize customer engagement, and implement data-driven marketing strategies.

Do sales and marketing programmes have campus immersions?3

Most sales and marketing courses online are designed to be flexible and fully remote, making them accessible to professionals worldwide. However, some sales and marketing programmes may include optional campus immersions, providing opportunities for in-person networking, leadership workshops, and case study discussions.

Sales and marketing courses for leaders sometimes offer these experiences as part of executive education programs. Checking the course details will clarify whether a campus immersion is included.

How much does a sales and marketing course on the Emeritus platform cost?4

The sales and marketing course fee varies based on factors such as course duration, content depth, and institution. Shorter, introductory sales and marketing certificate programs typically have lower fees compared to executive-level programs designed for senior professionals.

Since fees differ across sales and marketing course types, prospective learners should check the official Emeritus website for the most up-to-date pricing details.

What are the refund policies if I need to withdraw from a sales and marketing course?5

Emeritus has a structured refund policy for its sales and marketing programmes, depending on the timing of withdrawal:

  • 14+ days before the start date – Full refund of the academic fees (excluding the non-refundable application fee)
  • Less than 14 days before the start date – Refund available after a deduction of INR 5,000 + GST
  • After the course starts – No refunds, except for IIT Delhi programs, which allow withdrawal within 15 days of the start date with an 80% refund (excluding taxes)
  • If the course is canceled by Emeritus – Full refund, including taxes
  • If the start date is delayed by more than a month – Learners can request a refund of academic fees and taxes

Refund policies can vary for each sales and marketing course type. Be sure to check the detailed refund information on the course landing page and refer to the Emeritus Refund Policy for further clarification. Notably, with high completion rates and positive feedback from past participants, refund requests have been minimal. With the escalating need for skilled sales and marketing professionals, investing in these courses represents a forward-thinking career strategy.

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What is the learning experience like for sales and marketing courses?6

Sales and marketing courses online follow a structured learning approach, incorporating video lectures, case studies, interactive exercises, and hands-on projects. These courses emphasize sales and marketing course learning outcomes, ensuring learners acquire practical skills that can be applied directly in their professional roles.

For sales and marketing courses for beginners, the curriculum includes foundational topics like customer journey mapping, pricing strategies, and digital marketing fundamentals. In contrast, sales and marketing courses for leaders focus on high-impact sales tactics, strategic brand positioning, and performance analytics.

What kind of certificate will I receive after completing a sales and marketing course, and is it recognized?7

Upon successful completion, learners receive a sales and marketing certificate from the partnering institution, validating their expertise in modern sales and marketing strategies. These credentials can enhance career prospects, as employers value professionals with verified expertise in sales and marketing training. The type of certificate varies across sales and marketing course types, so learners should review program details to ensure alignment with their career goals.

What support can I expect during the course?8

Emeritus provides comprehensive support for learners enrolled in sales and marketing training. This includes:

  • Expert mentorship – Instructors and industry professionals offer guidance on key sales and marketing course learning outcomes
  • Peer collaboration – Learners engage in discussions and group projects, gaining diverse perspectives from industry peers
  • Technical and academic assistance – A dedicated support team helps resolve issues related to coursework, assignments, and platform navigation
  • Career services – Resume-building resources, LinkedIn profile optimization, and job search strategies to help learners leverage their sales and marketing certification

This well-rounded support ensures a smooth and engaging learning experience for all participants.

Who are programme advisors, and what support do they provide?9

Programme advisors assist learners throughout their sales and marketing training journey, offering support in:

  • Course selection – Helping professionals choose between sales and marketing courses for beginners and advanced leadership programs
  • Payment and sponsorship guidance – Providing details on installment options and employer-sponsored learning
  • Enrollment and academic support – Addressing queries related to coursework, deadlines, and technical assistance

Programme advisors ensure learners select the best sales and marketing courses that align with their goals and industry requirements. They are available to provide personalized assistance throughout the enrollment and learning process.

What is Sales?10

In simple terms, sales is a process in which a transaction takes place between two or more parties, wherein the buyer receives the product, service or any other offering and the seller gets something of value in return (usually money). In an organization, sales department plays a key role in the success of the business as it is responsible to bring revenue to the organization. If you also want to be a part of the sales department of a reputable company or advance your career in sales, it is highly recommended to undertake one of the online sales certification courses.

What is Marketing?11

Marketing is the collection of techniques and processes that generate leads for salespeople and customers for a business. Marketers help organisations find new customers, convert them into high-quality leads, and increase product and service demand. They even contact customers to notify them of new products and features, as well as to promote and advise them on these upgrades. In order to do this, marketers focus on the following:

  • They must conduct market and audience research to learn how their target customers manage their problems and alleviate their pain points
  • Lead generation strategies for various mediums
  • Long-term efforts to build and promote a well-known brand

If you wish to enhance your skills in marketing, you can enrol in one of the online marketing certification courses that Emeritus India offers.

What is the Advised Career Path for Sales & Marketing Aspirants?12

In sales & marketing, while one role may be perfect for your career goals and personality, another may require you to acquire the skills you don’t possess currently. You can develop or hone powerful marketing skills by undertaking one of the marketing certifications courses online. As sales and marketing are interconnected yet independent concepts, let’s skim through the career path for both of them separately:

Sales Career Path

  • Sales Development Representative
  • Account Executive
  • Account Manager
  • Regional Sales Manager
  • Sales Engineer
  • Director of Sales
  • VP of Sales

Marketing Career Path

  • Marketing Coordinator
  • Marketing Associate
  • Marketing Manager
  • Chief Marketing Officer

What are Job Titles in the Field of Sales and Marketing?13

Sales and marketing roles overlap in numerous ways. Traditionally, marketing involves planning the initial product launch, which is inclusive of creating promotional materials, researching target demographics, and employing different forms of advertising designed for assisting salespeople in their efforts. The common job titles in the field of sales and marketing are:

  • Retail Sales Associate
  • Telemarketer
  • Social Media Manager
  • Sales and Marketing Manager
  • Marketing Specialist
  • SEO Specialist
  • Sales Representative
  • Marketing Manager
  • Marketing Analyst
  • Director of Sales and Marketing
  • Vice President of Marketing

If you want to take up similar roles to advance your career in sales and marketing and earn a competitive pay package, enrol for a certification course in sales and marketing today.

What is the Average Salary of Sales and Marketing Professionals?14

The average salary of sales and marketing professionals varies on the basis of number of years of experience one has besides many other factors. In India, while sales and marketing executive’s average salary is INR 3 LPA, it goes up to INR 12 LPA for Senior Manager – Sales and Marketing and INR 15 LPA for Head – Sales and Marketing.

Source

What are Skills Required to make a career in sales and marketing?15

Sales and marketing is an interesting yet challenging career option as it requires a lot of direct engagement with other parties and clients in order to build the company, produce sales, or expand the marketing reach. Some of the soft skills required for developing a successful career in sales and marketing are as follows:

  • Creativity
  • Aptitude
  • Excitement
  • Outstanding communication
  • Critical thinking
  • Adaptability
  • Presence of mind

To help you master these abilities and advance your profession, Emeritus India offers a variety of online and in-person sales and marketing courses in collaboration with globally renowned universities. These online marketing certification programmes can help you get a high-paying job in a reputable company and accentuate your career.

List of Sales and Marketing Courses

Emeritus India offers the following online and in-person sales and marketing certification programmes, which are delivered by eminent faculty and industry experts:
Programme University Duration
Advanced Certificate Programme in Strategic Brand Management and Public Relations MICA Ahmedabad 6 Months
Executive Programme in Strategic Marketing for Business Success IIM Lucknow 11 Months
Postgraduate Certificate in Sales Marketing Communication MICA Ahmedabad 9 Months
You could also check other online certification courses in sales and marketing. Emeritus India offers these online certification courses in sales and marketing courses in collaboration with well-known institutes such as the MICA, IIM Lucknow and more. Based on your area of interest, choose a sales and marketing certification course for yourself to advance your career.