Sales and Marketing Courses
Successful marketers understand the business’s market exhaustively, choose the customers discreetly, and deliver maximum value to the audience. These leading marketers also go on to boost profits by targeting the right segments, building high-value brands, and devising innovative marketing strategies with the support of digital technologies. If you also want to become an unconventional marketer, sign up for Emeritus India’s top-of-the-range online sales and marketing certification course today.
₹3,375 crore
for Indian influencer marketing by 2026
75%
of brands to adopt influencer marketing in their strategy
30.3%
CAGR for India's digital marketing, reaching $55,372.78 by 2032
4x
growth in India's consumer market by 2030
The Emeritus Impact
.
Outcome-Based Learning
Courses are curated and designed to meet specific learning outcomes to boost career growth.
Develop Future-Ready Skills
Our programs help learners build skills they can apply immediately to their jobs. Nine out of ten Emeritus learners reported a positive impact on their careers.
Immersive Learning Experience
Instructor-led courses and cohort-based learning experiences provide one of the highest completion rates in the edtech industry, ie, over 80%.
Source: Emeritus Impact Survey, 2023
500K
Learners Globally
80+
Universities Worldwide
700+
Cutting-Edge Programs
Accelerate Your Career With Leading Sales and Marketing Programmes
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Guide to Sales and Marketing
Concepts: Sales and Marketing
Dive into the core of effective sales strategies with our Sales Management courses. These sales and marketing courses, offered by Emeritus and the world’s top universities, equip you with the tools to drive sales performance, manage sales teams, and boost your organization’s revenue. Enhance your leadership within the sales domain through cutting-edge methodologies and practices.
Sales and Marketing Related Videos
3:6 min
FAQ on Sales and Marketing
What is Sales?1
In simple terms, sales is a process in which a transaction takes place between two or more parties, wherein the buyer receives the product, service or any other offering and the seller gets something of value in return (usually money). In an organization, sales department plays a key role in the success of the business as it is responsible to bring revenue to the organization. If you also want to be a part of the sales department of a reputable company or advance your career in sales, it is highly recommended to undertake one of the online sales certification courses.
What is Marketing?2
Marketing is the collection of techniques and processes that generate leads for salespeople and customers for a business. Marketers help organisations find new customers, convert them into high-quality leads, and increase product and service demand. They even contact customers to notify them of new products and features, as well as to promote and advise them on these upgrades. In order to do this, marketers focus on the following:
- They must conduct market and audience research to learn how their target customers manage their problems and alleviate their pain points
- Lead generation strategies for various mediums
- Long-term efforts to build and promote a well-known brand
If you wish to enhance your skills in marketing, you can enrol in one of the online marketing certification courses that Emeritus India offers.
What is the Advised Career Path for Sales & Marketing Aspirants?3
In sales & marketing, while one role may be perfect for your career goals and personality, another may require you to acquire the skills you don’t possess currently. You can develop or hone powerful marketing skills by undertaking one of the marketing certifications courses online. As sales and marketing are interconnected yet independent concepts, let’s skim through the career path for both of them separately:
Sales Career Path
- Sales Development Representative
- Account Executive
- Account Manager
- Regional Sales Manager
- Sales Engineer
- Director of Sales
- VP of Sales
Marketing Career Path
- Marketing Coordinator
- Marketing Associate
- Marketing Manager
- Chief Marketing Officer
What are Job Titles in the Field of Sales and Marketing?4
Sales and marketing roles overlap in numerous ways. Traditionally, marketing involves planning the initial product launch, which is inclusive of creating promotional materials, researching target demographics, and employing different forms of advertising designed for assisting salespeople in their efforts. The common job titles in the field of sales and marketing are:
- Retail Sales Associate
- Telemarketer
- Social Media Manager
- Sales and Marketing Manager
- Marketing Specialist
- SEO Specialist
- Sales Representative
- Marketing Manager
- Marketing Analyst
- Director of Sales and Marketing
- Vice President of Marketing
If you want to take up similar roles to advance your career in sales and marketing and earn a competitive pay package, enrol for a certification course in sales and marketing today.
What is the Average Salary of Sales and Marketing Professionals?5
The average salary of sales and marketing professionals varies on the basis of number of years of experience one has besides many other factors. In India, while sales and marketing executive’s average salary is INR 3 LPA, it goes up to INR 12 LPA for Senior Manager – Sales and Marketing and INR 15 LPA for Head – Sales and Marketing.
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List of Sales and Marketing Courses
Emeritus India offers the following online and in-person sales and marketing certification programmes, which are delivered by eminent faculty and industry experts:| Programme | University | Duration |
| Advanced Certificate Programme in Strategic Brand Management and Public Relations | MICA Ahmedabad | 6 Months |
| Executive Programme in Strategic Marketing for Business Success | IIM Lucknow | 11 Months |
| Postgraduate Certificate in Sales Marketing Communication | MICA Ahmedabad | 9 Months |
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Duration: 24 Weeks
Modality: Online
Level: Intermediate
