5 Types of Social Media Management Tools That Every Marketer Must Have

Social media management is a function that entails managing a company’s social media presence. It involves tasks such as planning and creating social media content, analyzing the performance of social media ads, engaging with target customers online, and improving the social media presence of an organization. Therefore, social media management tools make it easier for companies to streamline all their necessary tasks and make them reach completion effectively.

Social media management is more than sharing posts, replying to customer queries, or monitoring the performance of ads. It is a unique blend of analytics, marketing, content, and design. 

Here, we list the social media management tools every marketer must add to their stack. It’s important to remember that you can upgrade most of these applications. However, their free versions also have the best features, whether you want to publish, extract deep customer data, or schedule a post.

Social Media Management Tools to Add to Your Stack 

1. Social Media Engagement Tools 

Examples: (like SocialPilot and Hootsuite) 

What’s great about social media engagement tools like SocialPilot and Hootsuite is that they notify you whenever a user comments, likes, shares, or messages on your social media network, making it easier for you to get back to them. 

For instance, SocialPilot has an in-built tool- Social Inbox, that enables businesses to interact with their audience from different social media handles under one roof. It (Social Inbox) brings together comments, messages, story replies, or post tags under one roof, making customer interaction and engagement activities less hectic and time-consuming. 

Moreover, these social engagement tools keep the audience engaged whenever they visit your social media network. They do it by responding to customer queries quickly or using analytics to provide a personalized social media experience. 

For example, Hootsuite uses in-built analytical tools to anticipate social media users’ needs and requirements. They integrate this data into a single dashboard to solve complex customer queries.

Also Read: Can Businesses Reach Potential Customers With Social Media Advertising? Find It Out

2. Social Media Publishing and Scheduling Tools 

Examples: Zoho Social and Sprout Social

With social media management tools like Zoho Social and Sprout Social, you can publish and schedule social media posts conveniently. These apps allow you to schedule unlimited posts and monitor customer engagement. 

Furthermore, you can also plan your content calendar, visualize your content pipeline and organize posts the way you want. 

3. Social Media Integration Tools

Examples: eClincher and Social Champ

In 2023, there’s hardly any company without a social media account across platforms like Facebook, Twitter, Instagram, and LinkedIn. Social media integration tools like eClincher and Social Champ ensure an organization has a unified feed across all social media platforms. They create a single dashboard that helps businesses to manage social media activities on all platforms.

Additionally, you can reply to customer comments, reviews, and mentions with apps like eClincher and Social Champ. They have many in-built features that help you monitor your brand’s reputation on social media, offer image editing for social media posts, and increase your digital footprints.

4. Social Media Monitoring Tools 

Examples: Brandwatch and Buffer

Businesses need social media monitoring tools like Brandwatch and Buffer to conduct in-depth research, monitor the company’s online presence, and create winning content based on customer data. Social Media Managers can also use these tools to spot trends and leverage them to increase their digital footprint and understand their audience’s likes and dislikes. 

Moreover, Brandwatch and Buffer’s analytics tools help determine what’s working for the company and what isn’t by offering real-time insights about the industry, brand, and marketing strategy. 

5. Social Media Graphic Design Tools 

Examples: Canva and Adobe Spark

Research shows that most companies worldwide use online tools to make any kind of graphics. Therefore, businesses dabbling in social media marketing can use tools like Canva and Adobe Spark to create graphics for their social media content. These apps have in-built tools which help to make social media graphics. One can use these social media graphics for posts like- stories, reels, shorts, and more. 

In essence, social media management tools help solve the present needs and offer opportunities for growth and innovation by automating critical processes like publishing, online marketing, and digital interaction. 

If you want to master these tools and learn about social media strategy and optimization hacks, consider taking Emeritus digital marketing courses offered in association with reputed institutes like IIM, IIT, and ISB. 

These courses are created for fresh graduates and experienced professionals to equip them with current skills and knowledge to create compelling digital campaigns. Joining our programs will enhance your career prospects.

Frequently Asked Questions

1. Why Do You Need Social Media Management Tools? 

Social media management tools allow organizations to publish, monitor, and manage their social media network from a single dashboard. This makes content management and marketing easier and streamlines the process of managing different social media handles. Besides that, here are some reasons why every company needs social media management tools.

• These tools help in managing social media networks effectively. It helps grow presence online

• Such tools have features that ensure one never misses a notification. These tools make it easier to receive notifications in one place to avoid missing out on anything important 

• These tools use analytics to monitor your marketing efforts to understand what’s working and what’s not. This is done through trial and error with different content formats, post timing, and how customers react to it

• These tools help in improving a brand’s online reputation. It helps in changing the perception of the brand in the minds of the audience. 

2. What are the Top Social Media Management Tools? 

Here are the top social media marketing tools. Organizations can compare a few tools and select the right one for their business. 

• Buffer is used for scheduling posts, optimizing social media hashtags 
• Hootsuite is used for tracking the performance of a social media campaign, scheduling social media posts, and replying to customer comments, messages, and mentions, among others
• Sprout Social is best for content calendar creation, web analytics reports, and hashtag tools 
• SEMrush is used for finding keywords and optimizing SEO strategy to improve the reach and traffic of a post or ad
• You can use Zoho Social to post across different social media platforms and analyze their performance