Digital Marketing 10 Essential Tips for Strategizing the Marketing Plan The advancement of technology has brought forward colossal marketing opportunities for businesses. But there are things beyond technology that enable you to build strategic marketing…
Digital Marketing Budgeting for Ad Campaigns: 101 Guide for 2022 Budgeting is the process of creating a strategy to spend your money accordingly. This plan allows you to determine in advance whether you will have…
Digital Marketing Top Ways to Represent Customer Journey Having a clear understanding of the minds of customers can be a truly challenging task. You might even think that you have already accounted for…
Digital Marketing On Page vs Off Page SEO: Important Things You Must Know Search Engine Optimization (SEO) is essential for any website to increase its visibility and reach. At its core, SEO consists of two main components: on-page…
Digital Marketing Bidding Strategies For Google Ads Various bidding strategies depend on your goals for running the ad. Choosing the appropriate strategy and executing it is a critical decision. You can drive…
Cybersecurity What is Threat Modelling: Definition, Process and Methodologies Cyberattacks are getting more advanced by the day. A recent news report revealed that more than 2000 websites were hacked in the second quarter of…
Human Resource Management 5 Successful Steps for Virtual Recruitment in the Post-Covid Era The biggest reality post-Covid in the world of HR is Online or Virtual Recruitment. The pandemic has clearly accelerated their adoption as more businesses have…
Upskilling 5 Must Dos in a Performance Improvement Plan A manager’s job is a lot more uncomfortable than creating a performance improvement plan with an employee. On one hand, the employee may feel the…
Upskilling 5 Easy Tips to Build a Resume for Freshers As many know, a resume, also referred to as a CV, summarises an individual’s qualifications and achievements. It mentions their skills and career objectives, all…
Information Technology Technical Skills: How to Them Master in 2022 Technical skills are special skills needed to perform specific tasks with the help of specific tools and programs. You might not have noticed but you…
Information Technology BYOD: Meaning, Importance and its Benefits BYOD or Bring Your Own Device is the latest IT trend that has gained momentum during the COVID-19 pandemic-induced lockdown. It allows you to use…
Digital Marketing Gamification in Learning: The Ultimate Guide Many job positions require a candidate to take various on-job training programmes. That’s why many business enterprises provide online training programmes to introduce a continuous…