Digital Marketing What is Digital Marketing? A Beginner’s Guide to the World of Digital Marketing Over the past two decades, the evolution of marketing techniques and internet-based platforms has brought digital marketing to the forefront. As a result, even traditional…
Digital Marketing Digital Marketing – Explore its Types and Career Prospects Here you will learn about the different types of digital marketing that businesses can leverage. The world is becoming increasingly digital. In such a scenario,…
Digital Marketing Digital Marketing Questions and Answers That Will Prepare You for the Interview Over the past three decades, the marketing industry has witnessed a drastic change. From elaborate and innovative print ads to long-running social media campaigns and…
Digital Marketing What are the Roles and Responsibilities of an SEO Specialist Most marketers think that sprinkling a few keywords throughout a webpage is what an SEO specialist does. However, SEO specialists perform an array of duties…
Digital Marketing Education Technology: Future of Edtech in India The COVID-19 pandemic has accelerated the adoption of digital technologies in companies by several years, believe 95% of employees from varying industries, revealed a recent…
Digital Marketing Digital Learning: Future of Online Education Interest in online education has accelerated in the past couple of years due to the COVID-19 pandemic and lockdown restrictions. Moreover, easy access and technological…
Digital Marketing The Seven Tenets of an Efficient Lead Nurturing Process! Lead nurturing is a process through which marketers engage prospects with a series of messages in a timely and personalized manner. In the digital age,…
Digital Marketing What is the Role of Digital Marketing? Why is Digital Marketing Important? The adoption of the internet worldwide has played a critical role in the rise of digital marketing. According to Statista, about 4.6 billion or 60%…
Digital Marketing Is Digital Marketing Measurable & the Importance of Marketing Metrics in Digital Marketing For a large part of the last four decades, mass mediums like television, print, outdoor, and radio attracted maximum marketing dollars, with digital slowly gaining…
Digital Marketing Why is ‘Content Marketing’ Becoming Increasingly Important for SEO? Before we understand why content marketing is becoming increasingly important from an SEO standpoint, let’s look at how SEO has traditionally benefitted marketers. The sole…