Chapter 4 Don’t Stick to What’s Expected | Made to Stick by Chip Heath and Dan Heath - Video

Dive into the fascinating world of making ideas stick! Watch the Made to Stick synopsis by Chip Heath and Dan Heath. This is Chapter 4: &8220;Don’t Stick to What’s Expected.” Explore the power of surprise, avoiding pitfalls, and a real-world example to inspire you. Are you ready for an enlightening journey? This video is all you need.

Made to Stick Synopsis

In this chapter, the authors showcase a remarkable real-world example: Nordstrom. It is an American luxury department store chain. Moreover, it is known for its exceptional customer service. We’ll examine Nordstrom’s extraordinary customer service experiences. Get valuable lessons and apply them to your endeavors.

Learn to use the element of surprise effectively and avoid potential pitfalls. Nordstrom’s success story and lessons for creating exceptional experiences will serve as inspiration. Are you ready to make your ideas stick? Captivate your audience with unforgettable messages. Join us on this journey through Made to Stick. Learn how to leave a lasting impact.

Explore our sales and marketing courses on Emeritus. Take the first step and master the art of communication and idea crafting.

Watch All the Chapters Now

• Chapter 1 The Secret to Stickiness 
• Chapter 2 Why a Simple Idea Sticks 
• Chapter 3 Stick to the Familiar 
• Chapter 4 Don’t Stick to What’s Expected 
• Chapter 5 Why Clickbaits Stick 
• Chapter 6 Why Concrete Sticks, Abstract Doesn’t 
• Chapter 7 The Stickiness of Emotions – And Self-Interest 
• Chapter 8 Talk Shop to Make It Stick