Chapter 6 Why Concrete Sticks, Abstract Doesn’t | Made to Stick by Chip Heath and Dan Heath - Video

In this video, we’re delving into the world of compelling communication and exploring the pivotal concepts outlined in Chapter 6 ofthe book “Made to Stick” by Chip Heath and Dan Heath. This chapter, titled “Why Concrete Sticks, Abstract Doesn’t,” holds a goldmine of insights on making ideas unforgettable. Watch the Made To Stick Video overview today.

Effective communication is an art, and if you want your ideas to stick, you need to master the craft of storytelling. The Heath brothers emphasize that you should not just tell your audience what you want them to know; you must show and make them experience it. This is the essence of concrete thinking.

Made To Stick Video Overview

Beacons stand out like concrete examples in a world filled with abstract concepts and vague messages. Concrete examples serve as anchors that prevent your ideas from drifting into the sea of forgettable information. Utilizing concrete thinking involves using tangible, specific examples to make your ideas relatable and memorable. This chapter will explore why this approach is so effective and how you can harness its power.

Crafting Memorable Stories

Powerful tools for conveying information, stories become even more compelling when filled with concrete details. In this video, we will explore how to craft stories that stick, leaving a lasting impression on your audience. You’ll discover how to turn ordinary stories into extraordinary ones by infusing them with the magic of concreteness.

Gain valuable insights and practical techniques from this video. Join us on this exciting exploration of how to make your ideas truly stick.

If you’re eager to dive even deeper into effective communication and persuasion, explore the sales and marketing courses available on Emeritus. From crafting compelling messages to understanding consumer behavior, our courses are designed to help you excel in the dynamic field of sales and marketing.

Watch All the Chapters Now

• Chapter 1 The Secret to Stickiness 
• Chapter 2 Why a Simple Idea Sticks 
• Chapter 3 Stick to the Familiar 
• Chapter 4 Don’t Stick to What’s Expected 
• Chapter 5 Why Clickbaits Stick 
• Chapter 6 Why Concrete Sticks, Abstract Doesn’t 
• Chapter 7 The Stickiness of Emotions – And Self-Interest 
• Chapter 8 Talk Shop to Make It Stick