Chapter 5 How Crisco Used Permission Marketing 100 Years Ago | Permission Marketing by Seth Godin - Video

Unlock the power of Permission Marketing with this insightful book summary of “Permission Marketing” by Seth Godin. Thi Permission Marketing book summary video dives deep into Chapter 5: “How Crisco Used Permission Marketing 100 Years Ago.” Discover how this multinational consumer goods firm harnessed the concept to transform leftover oil into a best-selling product, proving that permission marketing is not new—it has been around for over a century.

In the digital age, where consumer attention is scarce and fierce competition, understanding permission marketing is essential for success. This book, “Permission Marketing” by Seth Godin, is a timeless guide that explores the principles and strategies behind this marketing approach. Moreover, we gain valuable insights into its enduring effectiveness by taking a trip down memory lane and exploring how Crisco leveraged permission marketing in the past.

Chapter 5: How Crisco Used Permission Marketing 100 Years Ago

In this chapter, we delve into the historical roots of permission marketing. Crisco, a well-known name in the consumer goods industry, serves as a compelling example of how permission marketing was employed over a century ago. They didn’t rely on interruptive advertising or pushing their product onto potential customers. Instead, they sought permission from their audience, building a relationship of trust and relevance.

By narrating Crisco’s story, we learn that permission marketing is about gaining the consent of your audience to communicate with them. It’s about providing value, information, and solutions tailored to their needs and preferences. This strategy allowed Crisco to turn a surplus of oil into a valuable and trusted product that consumers willingly adopted.

Key Takeaways: Permission Marketing Book Summary

• The historical success of Crisco demonstrates the effectiveness of permission marketing.
• Permission marketing is about gaining consent and building trust with your audience.
• In the digital age, permission marketing remains a powerful strategy for engaging customers.

Ready to harness the potential of permission marketing for your business? Dive into the complete video series, “Permission Marketing” by Seth Godin, and learn how to connect with your audience in a truly important way.

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Watch All the Chapters Now

• Chapter 1 How to Keep Your Consumers Interested 
• Chapter 2 Interruption vs Permission Learn the Difference 
• Chapter 3 The Three Secrets of Permission Marketing
• Chapter 4 Five Steps to Keep Consumers Interested 
• Chapter 5 How Crisco Used Permission Marketing 100 Years Ago 
• Chapter 6 Lessons From the World’s Best Car Salesman 
• Chapter 7 Focus on Share of Customer, Not of Market 
• Chapter 8 Techniques of Permission Marketing From the Arabian Nights