Chapter 1 Why Advertising is a Science | Scientific Advertising by Claude Hopkins - Video

Chapter 1 What You and the FBI May Have in Common | Never Split the Difference

Chapter 2 In Negotiation, Let the Heart Rule | Never Split the Difference

Chapter 3 Mirror, Mirror, on the Ball | Never Split the Difference

Chapter 4 Ask Open-Ended Questions | Never Split the Difference

Chapter 5 Leverage Loss Aversion | Never Split the Difference

Chapter 6 Know Yourself, and Your Opponent | Never Split the Difference

Chapter 1 How to Think About Problems | Getting Past No by William Ury

Chapter 2 Stay Ahead of Your Time | Getting Past No by William Ury

Chapter 3 Solution for the Situation? | Getting Past No by William Ury

Chapter 4 Learn to Brace for Impact | Getting Past No by William Ury

Chapter 5 Think Within (and Out of) the Box | Getting Past No by William Ury

Chapter 6 Who Shares Your Load | Getting Past No by William Ury

Chapter 7 Know Who is Behind the Data | Getting Past No by William Ury

Chapter 8 How to Listen Actively | Getting Past No by William Ury

Chapter 2 In Data We Trust | Scientific Advertising by Claude Hopkins

Chapter 3 Advertising is Salesmanship | Scientific Advertising by Claude Hopkins

Chapter 4 People are Selfish—They Want to Be Served | Scientific Advertising by Claude Hopkins

Chapter 5 Stand Out by Being Specific | Scientific Advertising by Claude Hopkins

Chapter 6 Find a Less Costly Route to Growth | Scientific Advertising by Claude Hopkins

Chapter 7 Remember Advertising is War | Scientific Advertising by Claude Hopkins

Chapter 8 Testing the Scales | Scientific Advertising by Claude Hopkins

Chapter 9 What’s in a Name? | Scientific Advertising by Claude Hopkins

Chapter 1 How to Keep Your Consumers Interested | Permission Marketing by Seth Godin

Chapter 2 Interruption vs Permission Learn the Difference | Permission Marketing by Seth Godin

Chapter 3 The Three Secrets of Permission Marketing | Permission Marketing by Seth Godin

Chapter 4 Five Steps to Keep Consumers Interested | Permission Marketing by Seth Godin

Chapter 5 How Crisco Used Permission Marketing 100 Years Ago | Permission Marketing by Seth Godin

Chapter 6 Lessons From the World’s Best Car Salesman | Permission Marketing by Seth Godin

Chapter 7 Focus on Share of Customer, Not of Market | Permission Marketing by Seth Godin

Chapter 8 Techniques of Permission Marketing From the Arabian Nights | Permission Marketing

Chapter 1 The Secret to Stickiness | Made to Stick by Chip Heath and Dan Heath

Chapter 2 Why a Simple Idea Sticks | Made to Stick by Chip Heath and Dan Heath

Chapter 3 Stick to the Familiar | Made to Stick by Chip Heath and Dan Heath

Chapter 4 Don’t Stick to What’s Expected | Made to Stick by Chip Heath and Dan Heath

Chapter 5 Why Clickbaits Stick | Made to Stick by Chip Heath and Dan Heath

Chapter 6 Why Concrete Sticks, Abstract Doesn’t | Made to Stick by Chip Heath and Dan Heath

Chapter 7 The Stickiness of Emotions – And Self-Interest | Made to Stick by Chip Heath and Dan Heath

Chapter 8 Talk Shop to Make It Stick | Made to Stick by Chip Heath and Dan Heath