Chapter 7 Focus on Share of Customer, Not of Market | Permission Marketing by Seth Godin - Video

In today’s fast-paced world, where businesses constantly strive for a share of the market’s attention, Seth Godin’s “Permission Marketing” stands as a beacon of wisdom and strategic insight. This Permission Marketing summary in 5 minutes video, focusing on Chapter 7, “Focus on Share of Customer, Not of Market,” offers a succinct overview of the book’s key concepts.

Permission Marketing Summary in 5 Minutes

“Share of customer” is a concept that challenges the conventional wisdom of chasing market share. Instead of casting a wide net hoping to catch new customers, Godin suggests concentrating efforts on deepening the relationship with existing customers. By doing so, you can increase the share of each customer’s spending within your business, thereby achieving sustainable growth.

The Power of Permission Marketing

Chapter 7 of “Permission Marketing” urges you to reconsider your marketing strategies and embark on a paradigm shift. It’s an invitation to stop playing the numbers game and build meaningful customer relationships. By doing so, you’ll see increased revenue and cultivate a loyal customer base that will stay with you for the long term.

As Seth Godin’s book aptly points out, the future of marketing is about securing permission to engage with your audience, delivering value, and focusing on long-term relationships. So, if you want to learn more about implementing permission marketing effectively and transforming your approach to customer engagement, watch this insightful summary video.

Explore courses on sales and marketing to dive deeper into these concepts and revolutionize your business strategies. Click the link below to take the next step towards becoming a marketing maven.

Watch All the Chapters Now

• Chapter 1 How to Keep Your Consumers Interested 
• Chapter 2 Interruption vs Permission Learn the Difference 
• Chapter 3 The Three Secrets of Permission Marketing
• Chapter 4 Five Steps to Keep Consumers Interested 
• Chapter 5 How Crisco Used Permission Marketing 100 Years Ago 
• Chapter 6 Lessons From the World’s Best Car Salesman 
• Chapter 7 Focus on Share of Customer, Not of Market 
• Chapter 8 Techniques of Permission Marketing From the Arabian Nights