Chapter 2 Stay Ahead of Your Time | Getting Past No by William Ury - Video

In this video, we delve into the insightful world of negotiation, guided by the principles of “Getting Past No.” Negotiting doesn’t have to be a confrontational battle, but rather a strategic dance where both parties can achieve their goals. In this chapter, titled “Stay Ahead Of Your Time,” we explore the wisdom of negotiation expert William Ury, who emphasizes collaboration over conflict. Learn how to navigate negotiations successfully and discover the key to achieving mutually satisfying outcomes. Let’s embark on this journey to master the art of negotiation together.

Mastering the Art of Negotiation

Negotiation is an integral part of our daily lives, from securing a job offer to settling a family dispute. “Getting Past No” provides us with valuable insights on how to approach these situations effectively. The key is to view the person across the table not as an adversary but as a potential partner in problem-solving. By working together to attack the problem, you can transform challenging negotiations into opportunities for both parties.

Achieving Win-Win Solutions

A successful negotiation is one where both sides walk away feeling like winners. This win-win approach, as advocated by Ury, ensures that each party achieves their objectives while maintaining a positive relationship. By understanding the strategies presented in “Getting Past No,” you can foster cooperation and constructive dialogue in negotiations.

The Power of Communication

Effective communication is at the heart of successful negotiation. “Getting Past No” teaches us how to listen actively, express our interests, and seek to understand the other party’s perspective. By mastering these communication techniques, you can break down barriers and create an environment where productive negotiations can thrive.

Strategies for Challenging Situations

Negotiations often involve resistance and obstacles. Ury’s book equips us with practical strategies to address challenging situations where the other party may initially say “no.” By staying ahead of your time, you can anticipate objections, adapt your approach, and turn potential roadblocks into stepping stones toward a successful outcome.

The Emeritus Advantage

If you’re eager to deepen your understanding of negotiation and develop practical skills, consider exploring Emeritus online sales and marketing courses. With a wide range of courses on negotiation, leadership, and communication, you can enhance your abilities and put the principles of “Getting Past No” into practice.

Watch All the Chapters Now

• Chapter 1 How to Think About Problems
• Chapter 2 Stay Ahead of Your Time 
• Chapter 3 Solution for the Situation? 
• Chapter 4 Learn to Brace for Impact
• Chapter 5 Think Within (and out of) the Box 
• Chapter 6 Who Shares Your Load 
• Chapter 7 Know Who is Behind the Data 
• Chapter 8 How to Listen Actively