Chapter 7 Know Who is Behind the Data | Getting Past No by William Ury - Video

In this video, we’re about to dive into the insightful world of negotiations, specifically focusing on the book “Gettin Past No” by William Ury. We aim to provide you with a concise “Getting Past No Summary in 5 Minutes.” So, if you’re ready to master the art of negotiation, stay tuned!

Getting Past No Summary in 5 Minutes

However, it’s essential to be cautious while employing mirroring and adaptation. Misinterpreting non-verbal cues can lead to disastrous consequences. For instance, what may seem like an agreement could be a sign of frustration or confusion. This is why “Getting Past No” stresses the importance of actively listening and observing the other party to gain a deeper understanding of their true intentions.

The 5-Step Strategy

Ury introduces a practical 5-step strategy in “Getting Past No” to tackle negotiations effectively. These steps include:

1. Go to the Balcony: When tensions rise, take a step back and gain perspective.

2. Step to Their Side: Understand the other party’s perspective and concerns.

3. Don’t Reject, Reframe: Rather than outright rejecting proposals, offer alternative solutions.

4. Build Them a Golden Bridge: Make it easy for the other party to say yes.

5. Use Power to Educate: If all else fails, educate the other party on the consequences of not reaching an agreement.

In just 5 minutes, we’ve covered the essential insights from “Getting Past No” by William Ury. This summary serves as a valuable resource for anyone looking to improve their negotiation skills. To explore these concepts further and enhance your sales and marketing capabilities, we invite you to check out Emeritus online sales and marketing course.

Watch All the Chapters Now

• Chapter 1 How to Think About Problems
• Chapter 2 Stay Ahead of Your Time 
• Chapter 3 Solution for the Situation? 
• Chapter 4 Learn to Brace for Impact
• Chapter 5 Think Within (and out of) the Box 
• Chapter 6 Who Shares Your Load 
• Chapter 7 Know Who is Behind the Data 
• Chapter 8 How to Listen Actively