Sales and Marketing

.

Free video

Chapter 4 People are Selfish—They Want to Be Served | Scientific Advertising by Claude Hopkins - Video

video-duration 2:9 min

video-views111

Scientific Advertising Synopsis: In this video, we delve into the core principles of advertising, focusing on a pivotal chapter from the book “Scientific Advertising” titled “People are Selfish—They Want to Be Served.” Discover how understanding this fundamental human trait forms the bedrock of all effective advertisements. Whether you’re a marketer, business owner, or simply curious about the psychology behind successful advertising, this video will provide valuable insights that can transform your approach.

Scientific Advertising Synopsis

To excel in the advertising game, you must master the art of serving your audience. This means understanding their desires, needs, and, yes, their inherent selfishness. Hopkins emphasizes that advertising is not about the advertiser; it’s about the consumer. It’s about addressing their wants and needs.

Understanding Human Nature

Human nature is at the core of advertising. Our desires drive us, and advertising seeks to tap into these desires. In his book, Hopkins shows us how to align our marketing efforts with human nature, creating messages that resonate with our audience. By understanding what drives people, we can craft advertisements that serve them effectively.

The Selfish Side of People

The chapter “People are Selfish—They Want to Be Served” highlights the fact that people are primarily concerned with themselves. When they encounter advertisements, they’re thinking, “What’s in it for me?” To capture their attention, you must address this selfishness head-on. Hopkins argues that the most successful advertisements are those that offer a clear benefit to the consumer, satisfying their needs or desires.

Don’t miss the opportunity to explore Emeritus Sales and Marketing Courses, where you can gain further insights into the world of sales and marketing. Whether you’re a seasoned marketer or just starting your journey, these courses can help you refine your skills and stay ahead in the competitive world of advertising.

Watch All the Chapters Now

Read more

Scientific Advertising Synopsis: In this video, we delve into the core principles of advertising, focusing on a pivotal chapter from the book “Scientific Advertising” titled “People are Selfish—They Want to Be Served.” Discover how understanding this fundamental human trait forms the bedrock of all effective advertisements. Whether you’re a marketer, business owner, or simply curious about the psychology behind successful advertising, this video will provide valuable insights that can transform your approach.

Scientific Advertising Synopsis

To excel in the advertising game, you must master the art of serving your audience. This means understanding their desires, needs, and, yes, their inherent selfishness. Hopkins emphasizes that advertising is not about the advertiser; it’s about the consumer. It’s about addressing their wants and needs.

Understanding Human Nature

Human nature is at the core of advertising. Our desires drive us, and advertising seeks to tap into these desires. In his book, Hopkins shows us how to align our marketing efforts with human nature, creating messages that resonate with our audience. By understanding what drives people, we can craft advertisements that serve them effectively.

The Selfish Side of People

The chapter “People are Selfish—They Want to Be Served” highlights the fact that people are primarily concerned with themselves. When they encounter advertisements, they’re thinking, “What’s in it for me?” To capture their attention, you must address this selfishness head-on. Hopkins argues that the most successful advertisements are those that offer a clear benefit to the consumer, satisfying their needs or desires.

Don’t miss the opportunity to explore Emeritus Sales and Marketing Courses, where you can gain further insights into the world of sales and marketing. Whether you’re a seasoned marketer or just starting your journey, these courses can help you refine your skills and stay ahead in the competitive world of advertising.

Watch All the Chapters Now

Read more

Related Videos