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Chapter 2 Interruption vs Permission Learn the Difference | Permission Marketing by Seth Godin - Video

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In marketing, the concept of Permission Marketing is a game-changer. Chapter 2 of Seth Godin’s groundbreaking book, “Permission Marketing,” titled “Interruption cs Permission: Learn the Difference,” delves deep into this transformative approach. In this episode, we will explore why seeking permission from your prospects can be a significantly more effective way to build consumer engagement and commitment.

Understanding Permission Marketing

In a world inundated with marketing messages, “Permission Marketing” by Seth Godin introduces a novel idea that shifts the paradigm. Instead of interrupting consumers with unsolicited messages, it encourages businesses to seek the explicit consent of their prospects. Obtaining their permission lays the foundation for a more meaningful and mutually beneficial relationship.

The Perils of Interruption Marketing

Most traditional mass marketing techniques revolve around the Interruption Marketing model. This approach involves bombarding consumers with never-requested messages, often resulting in annoyance and indifference. It’s no secret that interrupting someone isn’t the best way to gain their trust or loyalty.

The Power of Permission

As you embark on your marketing journey, consider embracing the principles of this concept. This approach not only benefits your bottom line but also enhances the consumer experience. Learn more about this revolutionary concept by diving into Seth Godin’s book via this series.

Explore the world of sales and marketing further by checking out the courses on Emeritus. Discover how to apply these principles to real-world situations and elevate your marketing game.

Watch All the Chapters Now

Read more

In marketing, the concept of Permission Marketing is a game-changer. Chapter 2 of Seth Godin’s groundbreaking book, “Permission Marketing,” titled “Interruption cs Permission: Learn the Difference,” delves deep into this transformative approach. In this episode, we will explore why seeking permission from your prospects can be a significantly more effective way to build consumer engagement and commitment.

Understanding Permission Marketing

In a world inundated with marketing messages, “Permission Marketing” by Seth Godin introduces a novel idea that shifts the paradigm. Instead of interrupting consumers with unsolicited messages, it encourages businesses to seek the explicit consent of their prospects. Obtaining their permission lays the foundation for a more meaningful and mutually beneficial relationship.

The Perils of Interruption Marketing

Most traditional mass marketing techniques revolve around the Interruption Marketing model. This approach involves bombarding consumers with never-requested messages, often resulting in annoyance and indifference. It’s no secret that interrupting someone isn’t the best way to gain their trust or loyalty.

The Power of Permission

As you embark on your marketing journey, consider embracing the principles of this concept. This approach not only benefits your bottom line but also enhances the consumer experience. Learn more about this revolutionary concept by diving into Seth Godin’s book via this series.

Explore the world of sales and marketing further by checking out the courses on Emeritus. Discover how to apply these principles to real-world situations and elevate your marketing game.

Watch All the Chapters Now

Read more

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